I embarked on a meticulous journey to encapsulate the brand's performance over the year. One of the standout features of the report was the hand-drawn infographic detailing the landscape of apparel sales. Through this creative endeavor, I aimed to not only present data but to craft a compelling visual story that resonated with the essence of PacSun's brand identity.
![](https://cdn.myportfolio.com/aa442d75d00b4c1be14bd4bbaa9416ea/29998e57-3e33-493b-afaf-6164a79e6386_rw_1200.jpg?h=3dfa252ae02201b069f7d04b36869fbb)
![](https://cdn.myportfolio.com/aa442d75d00b4c1be14bd4bbaa9416ea/3e03d095cfa5fd1c4285106d_rw_1200.jpg?h=295126f3a0f3d96f41f2a37f0409ec48)
![](https://cdn.myportfolio.com/aa442d75d00b4c1be14bd4bbaa9416ea/0a848b9e3ae89bd4a809ce44_rw_1200.jpg?h=96154ecd59e27ec489d02e5fc5ab3301)
![](https://cdn.myportfolio.com/aa442d75d00b4c1be14bd4bbaa9416ea/8208e01e1a69952e8a86e4a7_rw_1200.jpg?h=cbd0cfd9fa99e5061b284341fcf65b82)
![](https://cdn.myportfolio.com/aa442d75d00b4c1be14bd4bbaa9416ea/3c58023a17be5169c67f0bb9_rw_1200.jpg?h=07437f90181c74e2a1c9d200f2192175)
Infographic was hand drawn with a brush and India ink.